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What can you learn from movies?Tags - marketing gossip  Technorati tags - marketing gossip I bet you’ve seen some movie where the guy playing the main role gets into some serious trouble. Now to get out of it he makes a phone call to everyone involved, he calls them all to invite them to the same place at the same time ... on different reasons course. And then the series of events start rolling open. Usually it has been greatly done, great cinema I would say. But what can you learn from it? For one thing, do your homework and learn to know the people involved. Or people who are not yet involved but who could help you. People are predictable, but only if you know them and their behaviour enough. Still, people are predictable and that’s the main thing. You can use this knowledge in marketing. Minor ‚people to people’ marketing – get two people talking, talking about something others should not know, in a bar and make sure the local gossip lady is there to hear it all. You can be sure the information given there will start to spread. Or think about something different, think of competing newspapers. They are always interested in each-others upcoming stories, to make the story first, before the other publication. To make it bigger and better, with more juicy facts. Sometimes, they might not want to make the story, but once they hear the awesome plans of another publication about the same story, things may change. What sounded not like a good idea first, have just gotten a boost now after they have heard their competing publication is interested in it, plus they have maybe heard some good extra as well. So start thinking of how you might be able to get those two companies from two publications together. One speaking about your project and the other one listening to what the people in the nearby table are talking about. One way could be inviting one publication to meet with you to discuss your venture. And the other publication could get a anonymous tip about it. Well, there’s more ways to get things done, but what I want to do here – just think, just open up your mind. Now what? Digg it | Add to My Yahoo | Add to Google Reader | Add to Del.ICIO Comments (0) / Link to this topic - http://www.businessadvicepro.com/marketing/ What-can-you-learn-from-movies--25.html |
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