Why is summer the best time to launch a new project?

Many business experts claim that summer is not a very good time for coming out with a new project. While partly they might be right, it’s far from the full truth. Let me explain.

Why summer might not be so good?
People are taking a rest during the summer; different people working in various industries might not be able to answer your emails or phone calls. So if it is important to get in touch and talk with people in order to get your project up & running then it might be a bit problematic. Plus the number of people reading news during their summer-breaks is not that big either. Thus getting your ad in the newspapers might not give you as big audience as it would during other times of year.

Media on break
But media is never resting. Yes, during summer they usually don’t have much to talk about (well, unless the pope dies again), so the content of the newspapers might be quite boring. And that’s just it. Before you go on reading, please take a moment and think why it might be good for you?

Free publicity
I do hope you managed to figure out why the fact that media doesn’t have much to talk about during summer is good for you. During other seasons the journalists and editors of different media publications have loads and loads of press releases to go through. And they also have lots of other interesting or publication-worthy to talk about. So the press releases don’t get that much attention.

But during summer, the so-said media off-season, if you’re press releases to the media publications are just a bit more interesting than others then your chance of getting free publicity from the general media is multiple times bigger than it would be during other seasons. And if you launch a new project and want to spend as little on advertising as possible, then this is why summer might be the best time to launch and promote your projects.

During summer newspapers have less to talk about, they receive less press releases and they are eager to find something good to talk about. Help them by helping you.

Make it good
Don’t make the assumption though that the journalists are ready to talk about anything thanks to the season. You still need to have a great project, great news to tell them and a great press release.

Because of all that I’m currently working my ass off to launch couple of new projects. They are good enough to get people talking, but as I’m currently working on them mainly as a one-man-show then it takes time to get them completed. But you’ll hear about both of these projects soon. One of them is a new type of online magazine and another one is a site for unsigned musicians.

If you know of any other reasons why summer is the best time to launch a project, please leave your ideas to the comments section.