It’s not uncommon that when someone learns about something new, he or she is not willing to share his or her knowledge. If everyone knew about it and acted on it, it would be too common knowledge, strategy or whatever else to actually work anymore. And you wouldn’t have an edge anymore. Because now everyone knows about it and everyone uses the knowledge.
Or a company is not willing to say how it does things. Being afraid that they will be copied and this copycat starts to hurt you. Taking aw...
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