Everyone knows the expression but not many people act on it. To start with, you may be the boss of a large organization, you may be the project manager, you may be the one doing the actual communications with clients and potential clients. But what you really are is a shoe. And in order for anyone to buy a shoe it needs to fit. If it doesn’t fit or if it leaves a bad impression or if there’s no guarantee or if you just don’t like the salesman, you don’t buy the shoe and you go to another shop. R...
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