| Business thinkingMarketingCreativityBusiness & profitPeople managementQ & A | About this site Contact |
|
Four-hour project? Why not.  And the professor asks the auditorium filled with hundreds of eager business students „My dear young minds, future millionaires, billionairs and yes, when to think about it, most of you will definitely fail as well, what is the most important part of any business?”
And the fearful voices inside the crowd start to offer ideas, one more silent than the other. „I don’t hear you,” says the professor. „Great idea!” shouts a man with pink t-shirt from the last row. „That’s important too, but what m... read more Comments (0) / Link to this topic - http://www.businessadvicepro.com/marketing/ Four-hour-project-Why-not--65.html Your powerful marketing message – what is it? In simple words, it is the longer version of your USP (Unique Selling Proposal). Your marketing message is used to grab the potential customer’s attention. Tell them what’s unique about you or what problem(s) you can solve for them. I don’t know you, thus I don’t trust you, why should I? That’s what you should explain – why should the prospect trust you? Why should they choose you instead of anyone else?
Should you speak to people’s brain or emotions? I think you know that the answer is emot... read more Comments (0) / Link to this topic - http://www.businessadvicepro.com/marketing/ Your-powerful-marketing-message-what-is-it--58.html Do you know what your advantages are? Knowing the advantages will get you ahead, you knew that, right? Whatever your company is about, whatever your products do, usually there are at least something that your product does better than your competitors.
Yesterday I needed some glue to fix a tiny piece of by boots. I went to the shop and there was a variety of super glues available. And to my surprise the price differences were huge. The 3g Super Glue cost 10x less than Super Attack. And as far as I have understood they do pretty mu... read more Comments (0) / Link to this topic - http://www.businessadvicepro.com/marketing/ Do-you-know-what-your-advantages-are--46.html Advertising with style? We all have seen very stylish and great looking ads, ads that are interesting to watch and that win awards. But do they sell? Do they make you remember the product they are promoting or do you remember the great ad but you don’t remember for what it was? I have really seen a lot of great ads but when I’m telling about them to someone, I seldom can remember what the ad actually promoted. That’s often the problem with stylish ads. Stylish & great looking ads do NOT equal most selling ads, these ar... read more Comments (0) / Link to this topic - http://www.businessadvicepro.com/marketing/ Advertising-with-style--41.html Selling something that doesn’t exist (yet) Entrepreneurs spend days, weeks, months in order to come up with new products which, very often, might not even sell. But what if you could see its selling power before you create the product?
This would mean you don’t spend the time nor money to create products or services that won’t sell. In a very broad view, it might look like I’m suggesting you to become a scam artist, but just think about it. You are not selling air. You are actually selling a product which you don’t have yet. But if y... read more Comments (0) / Link to this topic - http://www.businessadvicepro.com/marketing/ Selling-something-that-doesnt-exist-yet--39.html Feeding the journalists I’m usually working in cafeterias. Why? Well, like I have mentioned in my previous posts, that’s where I feel I’m most motivated to work and have the least distractions. Today, after registering in a driving school (yes, have postponed it for years, enough is enough), I went to a cafeteria again (well, I’m still here) and a journalist approached me.
It turned out he was writing an article to a local business newspaper about people working in cafeterias (not as employees but people using the c... read more Comments (0) / Link to this topic - http://www.businessadvicepro.com/marketing/ Feeding-the-journalists--28.html (Why) sharing your know-how does not hurt you It’s not uncommon that when someone learns about something new, he or she is not willing to share his or her knowledge. If everyone knew about it and acted on it, it would be too common knowledge, strategy or whatever else to actually work anymore. And you wouldn’t have an edge anymore. Because now everyone knows about it and everyone uses the knowledge.
Or a company is not willing to say how it does things. Being afraid that they will be copied and this copycat starts to hurt you. Taking aw... read more Comments (0) / Link to this topic - http://www.businessadvicepro.com/business-and-profit/ Why-sharing-your-know-how-does-not-hurt-you--26.html What can you learn from movies? I bet you’ve seen some movie where the guy playing the main role gets into some serious trouble. Now to get out of it he makes a phone call to everyone involved, he calls them all to invite them to the same place at the same time ... on different reasons course. And then the series of events start rolling open. Usually it has been greatly done, great cinema I would say.
But what can you learn from it? For one thing, do your homework and learn to know the people involved. Or people who are no... read more Comments (0) / Link to this topic - http://www.businessadvicepro.com/marketing/ What-can-you-learn-from-movies--25.html What problems does your product solve? Many of us already have products that we want to market. When it’s usual that you find a problem and then create a product to solve this problem, you could easily do it the other way around as well.
Imagine you have a product but you’re not sure yet how to promote it. What’s different about your product? Why is it good? What facts can we use to promote it? What problems does your product solve? Lets take an online magazine, we could use one of my own publications – The Cheers magazine (theche... read more Comments (0) / Link to this topic - http://www.businessadvicepro.com/marketing/ What-problems-does-your-product-solve--24.html What can we learn from con artists Marketing your new ventures might be a difficult task. But in order to make something successful you need to find all the possible ways of getting the most of your efforts. That's where some lessons from con artists might come handy.
I was just watching a documentary about a swedish...I think he was swedish, con artist...Richard smth. He was pretty much able to do anything - sell fake information to Syrian embassy, pretend to be an airplane pilot with engine problems causing an evacuation of ... read more Comments (0) / Link to this topic - http://www.businessadvicepro.com/marketing/ What-can-we-learn-from-con-artists--22.html Why is summer the best time to launch a new project? Many business experts claim that summer is not a very good time for coming out with a new project. While partly they might be right, it’s far from the full truth. Let me explain.
Why summer might not be so good?
People are taking a rest during the summer; different people working in various industries might not be able to answer your emails or phone calls. So if it is important to get in touch and talk with people in order to get your project up & running then it might be a bit problematic. ... read more Comments (0) / Link to this topic - http://www.businessadvicepro.com/marketing/ Why-is-summer-the-best-time-to-launch-a-new-project--19.html Would you buy what you sell? Marketing your company or product right can do wonderful things to your business. But only if done right. Not all advertising is good. All advertising do not increase sales. Good advertising can increase sales 20 times, however, bad advertising that costs millions can make people buy less than no advertising at all.
In order to market something right, you need to start with the most basic questions. What your product DOES? WHO is it meant for?
What sells a product?
There’s no one right a... read more Comments (0) / Link to this topic - http://www.businessadvicepro.com/marketing/ Would-you-buy-what-you-sell--7.html |
|
 All questions are answered in the Q & A section within couple of days after I have received them.
About this site Firstly, thank you for your interest and I do hope you will find a lot of useful information from th...Learn more Online Bingo Since the 1990's Bingo has successfully been adapted to the internet and is one of the most popular leisure games that is played. You can choose from a number of different types of games that offer different prizes. There are Bingo rooms which offer exclusive Bingo games or you can play a game that is offered by one of your favorite online casinos. Most Bingo rooms and casinos offer three different types of games; 75 balls, 80 balls and 90 balls. Come and play real money online Bingo games right now! all submissions » Open your mind to new business opportunities » Expose yourself to risk & worry » Hmm, growth? » Business Q & A section open » Would you buy what you sell? » Getting creative » Keep your employees creative & happy » Learn to appreciate failure » Technorati test post » Risking what you can't afford to lose? » Long-term plan is an illusion » Why do so many businesses fail? » Different ways of making profit » Client is the KING (and you are a shoe) » Why is summer the best time to launch a new project? » In search of motivation » Quality surveys – huh, the bad and the nasty » What can we learn from con artists » How would you solve a problem if money was no obstacle? » What problems does your product solve? » What can you learn from movies? » (Why) sharing your know-how does not hurt you » Hire the right people » Feeding the journalists » What about fresh perspective? » The game of probabilities » Life, work and everything else » Business mindset » Your job is people » What if you only had a year to live? » What if you were your client? » Keeping your goals in mind » Keep the consumer attached » Failures are good as long as... » Selling something that doesn’t exist (yet) » Doubble-up on your money, not enough? » Advertising with style? » Change? Huh! » The River & Stephen King – value points » Thoughts on motivation, negative influences and ... » The Secret? There is NO secret » Do you know what your advantages are? » Sponsored Post: Outsource your work and get done more » Believe in yourself - and no, it's not lame » All eggs in one basket? » Day-planning how & why » Learn to take control of your mind » Quality product comes before a brand » Hire people with know-why not know-how » The Money Comparison Experts that help with your decisions » To be unique or to be best, that is the question » USP – your unique selling proposal » Your powerful marketing message – what is it? » Emergency Cash for a trip to Timbuktu » Self-help Success books: Your Path to billions? » Self-help Success books II: Your Path to billions? » Self-help Success books III: Your Path to billions? » Need a fast loan? Get one from Payday One! » Don’t throw away money! » Four-hour project? Why not. » Truths of life – based on The Zurich Axioms by Max Gunther » Max Gunther: "When the ship starts to sink, don't pray. Jump." » Internet Entrepreneurs - PC Super Warehouse » Max Gunther: „All things come to him who waits” – really? » Max Gunther on planning ahead » Actuate – business intelligence with style
   |
Copyright © 2007 Business Advice Pro / marketing