Some of us plan
some of us don't
some of us succeed
and some of us won't.
(.anon [me-no-poet])
Well, no, planning and succeeding definitely don't have a IF/THEN relationship, at least not necessarily. But depending on who you are, how you function, why you function, what's your environment like, what's your work like, planning or no planning can make a huge difference.
I don't have an office, neither do I need one. I can usually get everything done at home or in some cafeteria with wi...
read moreEntrepreneurs spend days, weeks, months in order to come up with new products which, very often, might not even sell. But what if you could see its selling power before you create the product?
This would mean you don’t spend the time nor money to create products or services that won’t sell. In a very broad view, it might look like I’m suggesting you to become a scam artist, but just think about it. You are not selling air. You are actually selling a product which you don’t have yet. But if y...
read moreBefore making the first purchase, the consumer has the power, but when making the second buy, the company has the power – because the buyer is involved with the product he bought from the company and now needs to buy add-ons from the same company. Eg phone companies – you buy internet, but now you also need to add phone, digital TV etc via the same company. Be sure to remember it and use the same idea to attach your customers to you....
read moreEveryone knows the expression but not many people act on it. To start with, you may be the boss of a large organization, you may be the project manager, you may be the one doing the actual communications with clients and potential clients. But what you really are is a shoe. And in order for anyone to buy a shoe it needs to fit. If it doesn’t fit or if it leaves a bad impression or if there’s no guarantee or if you just don’t like the salesman, you don’t buy the shoe and you go to another shop. R...
read moreMarketing your company or product right can do wonderful things to your business. But only if done right. Not all advertising is good. All advertising do not increase sales. Good advertising can increase sales 20 times, however, bad advertising that costs millions can make people buy less than no advertising at all.
In order to market something right, you need to start with the most basic questions. What your product DOES? WHO is it meant for?
What sells a product?
There’s no one right a...
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