Like I mentioned in my last post, you need to be unique and so does your selling proposal. And this selling proposal is your promise to your existing or potential customer. Make sure it’s specific and make sure you can fulfill your promise.
How to choose you USP? In every market there is at least some needs that haven’t yet been satisfied. If you can find those gaps and then base your USP on these needs, you have great potential to become successful. While we can’t always call such needs "a ...
read moreEntrepreneurs spend days, weeks, months in order to come up with new products which, very often, might not even sell. But what if you could see its selling power before you create the product?
This would mean you don’t spend the time nor money to create products or services that won’t sell. In a very broad view, it might look like I’m suggesting you to become a scam artist, but just think about it. You are not selling air. You are actually selling a product which you don’t have yet. But if y...
read more
